Social
Implementation
Launched in 2026, the Social Implementation Division goes beyond merely "learning about" or "proposing" climate change countermeasures; its mission is to integrate these measures into the actual fabric of society—a process known as "social implementation." Climate change action is currently shifting from a phase of "setting goals" to one of "on-the-ground execution," making the effectiveness of such implementation a challenge for society as a whole. It is crucial not only to articulate ideal policies and visions but also to confront real-world obstacles and translate them into concrete solutions. Furthermore, there is profound significance in having young people themselves lead this process.
The division collaborates with a diverse range of stakeholders—including businesses and local communities—to develop specific decarbonization initiatives from a youth perspective and to embed environmental value into society. Key projects within the Social Implementation Division include the "CYJ Carbon Neutrality Initiative" and various collaborative engagements with the corporate sector.
Vision
1. Youth-led "social implementation" of climate change solutions
Rather than merely discussing ideals regarding climate change, we are taking concrete action to develop and implement solutions ourselves. As a first step, our youth organization, CYJ, aims to measure and offset the emissions generated by our own activities, thereby serving as a model for decarbonization within society.
2. Deepening practical insights through co-creation with diverse stakeholders
Moving beyond mere quantitative analysis or the assessment of current conditions, participants will gain an understanding of real-world operational challenges through collaboration with companies, subject-matter experts, and local governments. By accumulating the know-how required to integrate environmental value into society, this initiative will foster the development of professionals capable of playing a leading, long-term role at the forefront of climate change action.
CYJ for Carbon Newtral
CYJ has set a goal to achieve carbon neutrality by COP31 and is actively engaged in practical emissions management and offsetting. In addition to pursuing the decarbonization of its own operations, the organization contributes to broader societal decarbonization by sharing the expertise in carbon accounting it has cultivated through these efforts with external events and the local community.
1. Make CYJ carbon neutral
We hold weekly study sessions on carbon accounting and carbon credits to deepen our specialized knowledge. We are currently calculating greenhouse gas emissions based on our organization’s activity data, developing manuals for information disclosure, and preparing detailed reports.
2. Inspection of carbon credits in Iwamizawa, Hokkaido
To offset our calculated emissions, we are in the process of selecting high-quality carbon credits and securing the necessary funding. As part of this effort, we visited Iwamizawa City in Hokkaido—a potential site for our carbon credit procurement—to observe firsthand how the local fields and farmlands are managed. We verified the quality and transparency of these credits on-site, ensuring they go beyond mere token offsetting and instead deliver a substantive environmental contribution to the local region.
3. GX Youth Lab at Earth Day Tokyo
Participating in the GX Youth Lab, we calculated the total greenhouse gas (GHG) emissions for Earth Day Tokyo—an event that drew approximately 105,000 attendees—at 282 t-CO2e, and proposed measures for reduction. Through interviews with over 500 exhibitors and those responsible for power supply, we gathered data on transportation, electricity, and waste; students and young members of CYJ then carried out the actual calculations and analysis. Based on these findings, we identified specific areas and methods for future emissions reductions, marking a significant, youth-led first step toward the practical implementation of decarbonization in society.
Dialogue with companies
Through dialogues with companies and consultants at the forefront of environmental business and sustainability-focused management, we are deepening our understanding of real-world practical challenges and potential career paths. By receiving feedback from professionals in the field, we are further enhancing the effectiveness of our youth-led initiatives.
1. Changing Our Lives Starting from Nara: Decarbonization Design Workshop
At "Kotokurie"—a facility operated by the Daiwa House Group—we collaborated with Daiwa House Industry Co., Ltd. and the Nara Prefecture Center for Climate Change Action to analyze challenges and design actions for implementing "Deco-katsu" (decarbonization-focused lifestyle initiatives) within the local community. The project served as a space for co-creation, where representatives from the corporate sector, local government, regional non-profits, and the youth generation came together to exchange ideas across generational lines.
2. Study session with environmental consulting firm
We invited Ms. Uchida from Satisfactory Co., Ltd. to share insights into the specific nature of their environmental consulting work and the challenges they face on the front lines. Hearing directly from those working on the ground to address social issues served as a vital catalyst for exploring how businesses and young people might collaborate and engage with one another moving forward.
3. Earth Day Tokyo Review & Career Session
We invited YUIDEA Inc.—a firm specializing in sustainability management support and ESG consulting—to provide a professional, practical review of the carbon footprint calculation and reduction recommendation report for Earth Day Tokyo, which was prepared by CYJ. This served as a valuable opportunity to learn about the operational challenges of corporate disclosure and the design of evaluation frameworks, as well as to reconsider how youth organizations can contribute to the "Green Transformation" (GX) efforts of businesses.
